ASI Announces 75th Holiday Exhibition—Tomte Tales: Legends of Winter

MINNEAPOLIS, MN— The American Swedish Institute (ASI) is delighted to announce its 75th annual holiday celebration, Tomte Tales: Legends of Winter, on view November 8–January 25. This beloved Minnesota tradition invites guests to explore Nordic-inspired programs, experience the holiday exhibition in the historic Turnblad Mansion, savor seasonal food, and shop the ASI Jul Store and one of the region’s largest holiday handcraft markets. 

This year, the Turnblad Mansion transforms into a storybook winter wonderland—guided by Tomte himself, building upon Tomte’s debut in ASI’s 2024-2025 holiday exhibition. Guests will experience Tomte’s story and see the season through his eyes, meeting his friends along the way and uncovering the folklore behind animal companions, Lucia, Krampus, the Julbock, Santa, reindeer, and more.

“Seventy-five years of holiday magic at ASI is really special,” said Joe Imholte, Vice President of Experience at ASI. “We can’t wait to welcome families, friends, ASI members, and first-time visitors to share in the joy and memories that have made this celebration such a cherished part of Minnesota’s holiday season.” 

Seasonal highlights include: 

• Tomte Tales: Legends of Winter Exhibition – On View November 8 – January 25
  Step into the enchanting world of Tomte in this all-ages exhibition inside the historic Turnblad Mansion. Filled with folklore, festive décor, and cozy nooks for family photos, it’s the heart of ASI’s holiday season.

• Jul Shop at the Museum Store – Opens November 8-January 4
  Browse a handpicked collection of Nordic-inspired gifts, décor, and imports. Members enjoy a special appreciation sale during the opening week.

• Lutfisk Dinner – Sunday, November 16
  Test your taste buds with Sweden’s most talked-about holiday dish, lutfisk, served with classic sides and a sweet finish of rice pudding with lingonberry sauce.

• Julmarknad Holiday Market – (Preview night: Friday, December 5) Saturday, December 6, Sunday, December 7
  Shop this festive weekend market featuring handmade and locally crafted goods from over 60 regional artists, with pop-up performances, family crafts, stories, and more throughout ASI.

• Winter Solstice Celebration– Friday, December 19
  Gather in the courtyard for a night under the stars with live reindeer, bonfires, and warm glögg from FIKA Café. Extended Jul Shop hours and seasonal treats round out the evening. Sponsored by JE Dunn Construction.

• Julbord Dinners – Saturday, December 20 and Sunday, December 21
  A traditional Swedish Christmas smörgåsbord, complete with herring, meatballs, and holiday desserts, is perfect for sharing with family and friends. Preregistration required.

• New FIKA Café Menu – Fall: October & Winter: December 
  Enjoy hearty Nordic-inspired dishes made for the season, from warming soups to festive desserts.

Please note that most events require advance registration. Visit asimn.org for more information.  

ASI Holiday Experience Digital Press Kit.  

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