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About ASI / Instructors / Heidi Skoog

Heidi Skoog

Heidi Skoog is the proprietor of Serious Jam. A self-taught jam-maker, Heidi combines traditional methods and a flair for experimenting with flavor combinations and unusual ingredients. The result is a well-balanced, vibrant preserve that has a lot of love and story in every jar. In addition to being serious about jam, Heidi is equally committed to teaching others to preserve the harvest by making jams, jellies, sauces, teas and tinctures to fill up their pantry with perfect preserves.

Close-up of hands holding a shoe last and using a small knife to shape or trim the material. The shoe last is blue with a wooden underside, and the person appears to be working on it carefully.

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