ASI Announces 74th Holiday Experience—Tomte: The Gnome, The Myth, The Legend

MINNEAPOLIS, MN—August 15, 2024—The American Swedish Institute museum and cultural center is thrilled to announce its 74th annual holiday experience, on view from November 9–January 26. This festive season, ASI invites guests to enjoy Nordic-inspired holiday programs, explore the annual holiday exhibition in the historic Turnblad Mansion, indulge in specialty food experiences, and shop at the ASI Jul store and one of the region’s largest holiday handcraft markets.  

Journey through history with ASI’s newest exhibition, following the fascinating evolution of tomte. Despite its iconic figure, the multicultural origins of this cultural icon are often overlooked. This year, guests will explore the folklore and influences of the gnome—from a saint to the Christmas goat and helpful tomte to the grouchy gårdstomte (garden gnome).

            “We’re bringing the enchanting world of tomte to life this holiday season,” said Britta Walstrom, Program Manager at the American Swedish Institute. “Our guests are in for a truly memorable experience.”

             “This year’s holiday experience at the American Swedish Institute is great fun—holiday joy, tradition, and community. You’ll love exploring the legend behind the beloved Tomte,” adds Molly Wright Steenson, president and CEO at ASI. “The holiday season at ASI is always a highlight, and this year is no exception—join us as we celebrate and create new holiday memories together!” 

Seasonal highlights include: 

• Tomte: The Gnome, The Myth, The Legend Exhibition – On View November 9 – January 26
  Discover the magical world of tomte in this all-ages exhibition at the historic Turnblad Mansion, perfect for holiday photos and family fun. 

• Jul Shop at the Museum Store – Opens November 9
  Visit ASI’s Jul Holiday Gift Shop, where you’ll find a unique blend of Nordic-inspired imports and locally crafted treasures, offering a one-of-a-kind holiday shopping experience.

• Lutfisk Dinner – Sunday, November 17
  Are you brave enough to try the ultimate Swedish culinary challenge? Experience a traditional lutfisk dinner, complete with classic sides and ending with rice pudding with lingonberry sauce!

• Julmarknad Holiday Market – (Preview night: Friday, December 6) Saturday, December 7, Sunday, December 8
  Shop this festive weekend market featuring handmade and locally crafted goods from over 60 regional artists, with pop-up performances, family crafts, stories, and more throughout ASI.   

• Winter Solstice Celebration– Friday, December 20
  A cozy evening with reindeer in the courtyard, s’mores by the bonfire, and warm glögg from FIKA Café. Enjoy extended Jul gift shop hours and seasonal Nordic treats. Preregistration required.

• Julbord Dinner – Saturday, December 21 and Sunday, December 22
  The Julbord, a festive Christmas smörgåsbord, is perfect for celebrating with friends and family. Enjoy a Nordic-inspired feast featuring traditional favorites like Swedish meatballs and more. Preregistration required.   

• New FIKA Café Menu – Fall: October & Winter: December 
  FIKA Café’s seasonal menu features hearty Nordic-inspired dishes, offering delicious and comforting meals throughout the winter months.    

• FIKA Café’s Holiday Bake Sale – Begins December 6 (Pre-orders Start November 1 on TOCK)
  Try out the 7 traditional Swedish holiday cookies, along with new seasonal treats. Pre-order through TOCK or shop in-store for these festive goodies.
       

Please note, most events require advance registration. Visit asimn.org for more information and ways to sign up.  

ASI Holiday Experience Digital Press Kit.  

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